Albert Einstein Healthcare Network

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Manager - Digital and Email Marketing

at Albert Einstein Healthcare Network

Posted: 7/2/2019
Job Reference #: 42493

Job Description

Job ID #:

Entity:

Parent

Employment Type:

Full - Time

Department:

Marketing-Communications - PA

Location:

Einstein Plaza - Olney

Shift:

day

Weekends Required?

No

Biweekly Hours:

Rotation Required?

No

Experience Required:

3 - 5 Years

On-Call Required?

No

Education Required:

Bachelors Degree

City:

Philadelphia

State:

PA

Zip Code:

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Position Description

Einstein Healthcare Network is a private, not for profit organization with several major facilities and many outpatient centers. Our primary mission is to provide compassionate, high quality healthcare to the greater Philadelphia region. Einstein Healthcare Network promotes wellness. Research has shown that smoking is dangerous to the health of smokers and to others. Einstein campuses are Tobacco and Smoke Free.

In this role you will be responsible for:

Builds and maintains segmented direct mail and email database by creating, implementing, and measuring direct response advertising programs using direct mail, email, SMS text, social media, and others.

Works with marketing to define overall direct response and segmentation goals and tactics, and build them into campaigns from the beginning.
Develop email marketing campaign materials and copy, and provide content guidance for direct mail and print.
Manages the online database and mailing tools, and oversees the work of external writers, designers, and other freelancers when needed.
Operate initial and followup digital campaigns, ensuring fulfillments are made and subscription requests are honored. Report on the performance of campaigns, contributing results to marketing dashboard.
If you possess the following qualifications, please apply immediately:

Undergraduate degree in journalism, marketing, communications or related field or 3+ years of professional web experience required including the management of digital direct response marketing for business or non-profit institutions.

Familiarity with MS Office tools, data analysis, relational databases, current practices for Web usability, web writing, content governance, social media, Search Engine Optimization SEO, Search Marketing & PPC. Healthcare, university or journalism experience preferred, Microsoft Dynamics experience a plus.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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