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Marketing Manager - Groups

at Apple Vacations

Posted: 7/14/2019
Job Status: Full Time
Job Reference #: 85a6e63b-6b1f-462b-ad3e-181348b5dc1c

Job Description

Inspire and deliver exceptional value to travelers around the globe as part of the Apple Leisure Group (ALG) team! Our vision is to be the best-in-class and largest all-inclusive resort management and travel services provider, differentiated by the collaboration of our unique resort and distribution brands.

Grow your career as a Marketing Manager - Groups within AMResorts, one of our 14 industry-leading brands. You will develop and manage the strategic direction, marketing plan and support team for the Groups segment to support AMResorts’ business objectives. In this role, you will drive acquisition, foster customer retention, provide sales support and advance brand building to position AMResorts as a market leader in the Groups sector.

A successful Marketing Manager - Groups will:

  • Develop and execute marketing plans to encourage booking corporate meetings with AMResorts, based on ongoing analysis of market, competitor and audience trends
  • Strategically manage and optimize the ROI of the marketing budget
  • Create and execute marketing tactics to achieve sales goals and support brand/resort launches
  • Analyze the success of marketing promotions, campaigns and initiatives
  • Work interdepartmentally to execute training and promotions 
  • Drive digital initiatives with travel publications, industry influencers and organizations,
  • Develop and oversee all content for AMResorts’ meetings website, online resources and email nurturing campaigns
  • Create and present strategic marketing updates at industry, owner and internal meetings
  • Develop recommendations for new initiatives and marketing programs

Requirements:

  • Bachelor’s or equivalent 4-year degree in marketing, communications or business
  • 6 years marketing experience in B2B or B2C
  • Ideal candidate has experience as marketing, product or brand owner in hospitality sector
  • Experience building integrated marketing programs and reporting on results
  • Exposure to digital and direct response marketing
  • Strong strategic, analytical skills and metrics-driven thinking
  • Excellent written and verbal communication skills required
  • Strong copywriting and proof-reading skills needed
  • Must have project management and vendor management experience
  • Ability to lead and work with a team on various projects
  • Experience with Adobe and Microsoft programs is preferred
  • Spanish preferred, but not required
  • Some international and domestic travel required

About Apple Leisure Group

Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands, brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive  loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.

About AMResorts

AMResorts is North America’s fastest growing luxury leisure resort company. Founded in 2001, AMResorts has reached a decade of unparalleled success providing sales, marketing and brand management services by offering to the luxury leisure market high quality Endless Privileges, Unlimited-Luxury and Unlimited-Fun vacations, where everything is included.

Benefits at a Glance

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

  • Medical, Dental and Vision Insurance
  • Basic Life Insurance
  • Short & Long Term Disability
  • Corporate Wellness Program
  • Travel Discounts & Deals
  • Paid Time Off & Holidays
  • 401(k) Plan with Company Match
  • Tuition Reimbursement

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.